Week 11 is history.

Week 11, was a speedy week. I blinked and it was over. I had another great week, but I am beginning to get a little worn out again. There is just a month more to go, so there is no time to slow down.

Educate: I had a great start to the week by finalizing up the educate program and testing out the iron on t-shirt application. It was so much easier than I thought and it came out great! I am so excited that it came out so well. I can't wait to grab a minute so I can get to the store and get a plain shirt to make it into a City Farm shirt. I also need to find t-shirts in the colors I need, so I can get them all made. But that is on my summer to-do.

Sell: After I got educate out of the way, I began finalizing sell, but realized I would never get all the work done I needed to for the week and had to cut some out. Since I do not need to show all my work again until the final week, I put it aside. So it is now on my to-do list for this week.

Shop: Toward the end of the week I got working on my shop program, which is at the beginning rough sketch phase. I was able to do some computer rendering but they are pretty basic. The shop program is made up of pieces to assist people with the shopping aspect of the food. The items are: produce bags, shopping bags, a delivery bike with attached cart, delivery crates and recipe cards to accompany the foods. Next week I will have more mocked up, so I don't have much to show today.

Mini bike I need to purchase to attach to the cart that I need to somehow build.

Mock ups of the produce bags and shopping bag (front and back)

Week 10 re-cap

Not a whole lot to say about this past week except it was another good week. I got a lot of work done and made good progress toward my work. I am happy with where I am. I still have a pretty big pile of work to do, but it is great to have another couple programs pretty close to being done.

I was pretty forgetful this week. I had to go back into some of my pieces and make changes I wanted to do the first time. I think I had a lot of work to do and just missed a couple things because it is a little hectic. So anyways, it was annoying to have to go back and re-do things but lesson learned. FOCUS. I am still on track to where I hoped I would be at this point in the semester, so I am happy about that!

Next week I begin work on another program, the last of the semester. I have one more after this that I plan to work on over break and finish up at the beginning of summer. But for now I need to finish all the rest and get all of my pieces produced.


I have a lot of visuals this week. First set are from the educate program called Little Farmers, which is pretty much done. Then the food items are from the "sell" program, which is also pretty close to being done.


Don't mind the terrible photography. I was half asleep shooting these and didn't take out the flash like I should have.

Grow kit fronts

grow kit, one back showing

grow kit, tops

Little Farmers completion certificates (one for each team)

Little Farmers team t-shirts

Sell - labels on loose foods

Sell - label to go in a basket of apples

Sell - label to go in a basket of tomatoes

bread box

jarred food

mushrooms - obviously

Ice cream. J/k

so long, week 9

This week went by fast and it was a good week. I am still focused and have motivation again, so that is keeping me in a good mood. On top of that my mom sent me flowers to help keep my spirits up (and possibly help keep me from dropping out and turning my life over to margarita's instead) It worked. I feel like it is the beginning of a semester with all this motivation, but the end is actually coming up fast. Usually at this time I begin to freak out because it seems as if I will never finish all the work in the remaining time. But I don't feel that way this week. Who knows what the next few will bring, but for now I am just living up this good feeling of being on top of things.

I enjoy the weeks that I comp up my sketched out ideas because I get to bring them to life. Then the refinements each week give me the ambition to want to keep going. It is really great to see another program pretty close to the final state. I think when I see all of my work finished and put in the environment illustrations, it will be really rewarding.

Educate (Little Farmers): This program will be put aside after I make some final refinements this week, but it is almost done now. It is coming along great and I can't wait to assemble all of the pieces. I need to get some of those iron on t-shirt application things and test them out. Then I begin my hard search for kids to wear them so I can have the actual shirt in my final presentation. How exactly do I go about asking people to let me photograph their kids? HA!

Sell: These items are the point-of-purchase food items found in City Farm. All of the food sold is grown in the building and is tagged and labeled for display. The main purpose is to give the shoppers all of the information they need so they can figure out what to buy. Do they have high blood pressure, diabetes or cholesterol? Then they can read about each food item and learn about their nutrients and what they do for their bodies. I am working on jarred foods, bread boxes, loose food boxes (like mushrooms), Food labels for apples, tomatoes and such, and tags for lettuce. The list could go on, but I need to graduate eventually.

I don't have much to post for images because I want to refine first. But, below are the t-shirts that are comped up from this past week. Next week, I will have refined work from educate and possibly some from sell also. Yay!

Truckin' into week 9

I can't believe week 8 is over. 

I feel like I spent a lot of time working on my project, but I don't have much to show for it because I needed to re-work a few things. Although I would rather not do that, it was all worth it. I feel that my work for the educate program is in line with the rest of my pieces and the sell program is getting there too.

Educate: Little Farmers: I have to do some refinements to the t-shirts this coming week. I got some new ideas and a good critique from my advisor for the shirts. It is going to work out to be a really nice system. I also need to refine the certificate, but that is closer to being done. The grow kit box is mostly done. The design looks better and I assembled it this weekend so I can see it close to its final state which is nice. Now that I finally have the box all worked out, I need to apply the design to the other pieces that go inside the grow kit. This program is becoming pretty involved, but also awesome!

Sell: City Farm food: The sell program is coming along really well too. I want to keep the design simple and let the food become the grand attraction. When you walk into the produce section of the grocery store, no item is heavily branded. It is just a sea of beautiful colors and fresh food. So, I want to be sure I carry the brand into all the pieces, but do so in a simple way. The idea behind the selling is to let the food sell itself by giving consumers the information they need for purchasing. The labels will let them know what nutrients are in the food and how that can help their body. I'm very excited to get the pieces mocked up this week.

I plan to have a lot of visuals for next week. Should have semi-final images of my educate program and also trial images of sell. Should be a week filled with supermarket, farm and food stand visits. Love it.

This post is pretty barren, so here are some images of pieces of the process...

 

 

 

Thesis name brainstorm

 

 

Logo sketches

 

 

 

Logo comps

My usual workspace

  

Stain, paint and sticker tests for the celebrate invite

Celebrate invite, almost done